REALTORS® DOMINATE YOUR MARKET

The Certified Pre-Owned Home™ (CPO Home) Program signifies a revolutionary change in the real estate industry. Drawing inspiration from the certified pre-owned car market’s success and the trust it has garnered, this pioneering program has transformed the home buying and selling experience. It aims to deliver a heightened degree of assurance, transparency, and confidence, thereby transforming and enhancing the real estate transaction process for both buyers and sellers to attain the coveted title of a “Certified Pre-Owned Home™,” a property must undergo a rigorous evaluation process, ensuring it meets strict standards of quality, condition, and reliability. This multifaceted approach covers essential components, including a detailed appraisal, a comprehensive home inspection, a thorough title search, and a 1-year home warranty. These elements together create a comprehensive package that instills confidence in both buyers and sellers, facilitating smoother transactions and instilling peace of mind.

Requirements

Make your listings stand out with our Certified Pre-Owned Home Program™—ensuring top condition through inspections and repairs, plus a home warranty for buyer confidence.

Guidelines

Our guidelines are designed to ensure every home meets the highest standards of quality and safety, giving both sellers and buyers peace of mind. Follow these steps to certify your listings and offer a trusted, market-ready home.

Benefits

Realtors who subscribe to the Certified Pre-Owned Home™ Program enjoy faster sales, higher offers, and fewer deal disruptions, all while providing clients with a seamless and trustworthy buying experience.

Boost Listings with the CERTIFIED PRE-OWNED HOME™ Program

Maximize your listings’ potential with the Certified Pre-Owned Home™ program. Our proven marketing strategies help you highlight certified homes, attract serious buyers, and sell faster in a competitive market. By showcasing homes that are pre-inspected and move-in ready, you’ll build trust with buyers and stand out from other listings. Plus, you’ll gain access to tools that streamline the closing process, ensuring a smoother transaction for both you and your clients.

Why Standing Out Matters: Key Market Stats

%

Increased Seller Representation

Since the NAR lawsuit, approximately 40% of agents have transitioned to focusing exclusively on working with sellers. This shift underscores the need for differentiation in your services to attract clients effectively.

%

Rising Competition for Listings

The number of new listings has surged by 25% in response to recent market changes. This increased competition makes it crucial to stand out with unique offerings like the Certified Pre-Owned Home™ Program.

%

Shift in Teal Estate Market Dynamics

The lawsuit has led to a 25% increase in the number of agents adopting new business models. Differentiating with the Certified Pre-Owned Home™ Program can help you stand out in this rapidly evolving market.

DISCOVER THE POWER OF THE CERTIFIED PRE-OWNED HOME™ PROGRAM

Enhances Marketability

The program provides a prestigious certification that highlights the quality and readiness of a home, making it more attractive to buyers and setting it apart from other listings.

Boosts Marketing Efforts

Realtors receive a suite of marketing tools, including Facebook content, reel strips, blog posts, and brochures, to effectively promote certified homes and reach a wider audience. 

Strengthens Client Trust

By offering a Certified Pre-Owned Home™, realtors build trust with clients by demonstrating a commitment to quality and transparency, which can lead to faster sales and higher client satisfaction.

Benefits of Subscribing to the Certified Pre-Owned Home™ Program

When you subscribe to the Certified Pre-Owned Home Program™, you gain exclusive tools to elevate your listings and boost your sales. Realtors enjoy quicker closings, higher offers, and more buyer confidence by offering homes that have undergone pre-inspection, appraisal, and certification. This program allows you to differentiate your properties in a competitive market, while also reducing the likelihood of last-minute surprises that can delay deals. Plus, your clients will appreciate the added value and peace of mind that come with a certified, move-in-ready home. 

Dominating your local market with the Certified Pre-Owned Home™ Program requires daily prospecting – where dedication meets distinction in the world of real estate.